We relished the opportunity to work on a couple of national brand spots that reinforced Westfield’s dedication to supporting small businesses.
The “We Will” spot was intended to honor the many small businesses that had endured so much at the onset of the pandemic. We wanted to capture the determination it took to succeed through difficulty.
We wanted the “Make It Happen” spot to be a bit more upbeat and energetic, bringing a bit of swagger and grit that are woven into the DNA of a small business owner.
We created a sales tool for Hartville Cabinet, a high-end cabinet company, that inspires, educates, and helps the homeowner decide on everything from overall design styles to more minute details like hardware and finishes.
The cover features a unique paper stock with wood grain texture and a foil-stamped logo that provides a look that is fitting for a premium cabinet maker.
The interior of the piece features beautiful photography that communicates each of the major interior design styles via mood board/still life setups.
We created a social campaign to promote Rachael Ray Nutrish dog food at Menards. The Rachael Ray Nutrish brand emphasizes the real ingredients used to make food that dogs love!
Carousel ad, static ads, landing page banner and animation
We were asked to develop a micro-site for Westfield Insurance. It was to serve as a digital annual report that communicated not only the financial data, leadership, but also the essence of who Westfield is.
The direction was to make this an exploratory experience, where the user would discover things as they interacted with the site. So the home page was designed to reveal messaging about Westfield on hover, in tiles that would expand to a modal when clicked. The modal would reveal a video or more in depth information about the Westfield, and would also allow you to click through to the main company website.
Home page, modal, financials page, mobile
We crafted the Ground/Game in-store point-of-purchase elements to promote Goodyear’s partnership with the College Football Playoff, along with the potential savings of up to $160 on tires.
We used football players performing in different conditions on the field to reinforce how Goodyear tires perform well in various conditions on the road.
Posters, tire center, free-standing display and table tents
We got to work on this fun email for Milk-Bone dog treats. I put together a series of fun shots of the hero dog that has a bit of a stop-motion feel. Happy dogs are so entertaining!
We also used multiple frames to layer on the supplement message as you scroll down.
The goal of this campaign was to inspire consumers to think differently about their garage doors and the impact they can have on the curb appeal of their homes. We encouraged them to see their garage doors as blank canvases that Clopay could help them fill with beautiful garage doors that complement their homes!
Print ads, landing page, display ad storyboard and pre-roll video.
We redesigned the Goodyear Commercial Truck website to better serve the busy fleet owner. Content was formatted and organized so that the user could find the information that is important to them quickly and efficiently.
Home page, technology page and fuel calculator page
The activity book for children was designed for kids to interact with the Goodyear brand in a fun way while they and their parents waited for service to be performed on their cars.
In considering our young audience, I wanted the vector cover illustration to be bright and colorful, paired with fun typography that merges with the illustration.
We created a trade show experience with the goal of helping dealers get to know their customers better. This trade show booth included an interactive quiz that educated the dealer on consumer shopping preferences when it comes to buying tires.
We developed this campaign to highlight the enduring beauty of CanExel engineered wood siding. This product has a beautiful, authentic wood grain finish in multiple colours, that lasts year after year.
Brochure, home page, colours page, half page magazine ad and broadcast spot (aired in Canada)
This postcard and poster was designed to promote A Night of Jazz at Parkside Church, a casual Christmas concert for the community featuring a live jazz band, dessert, and raffling off of prizes.
