We were asked to develop a micro-site for Westfield Insurance. It was to serve as a digital annual report that communicated not only the financial data, leadership, but also the essence of who Westfield is.
The direction was to make this an exploratory experience, where the user would discover things as they interacted with the site. So the home page was designed to reveal messaging about Westfield on hover, in tiles that would expand to a modal when clicked. The modal would reveal a video or more in depth information about the Westfield, and would also allow you to click through to the main company website.
Home page, modal, financials page, mobile